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Approach
I believe brands that have longevity start with a solid foundation from which to build up holistically. All the parts combine to create a complete picture that not only captures attention, but connects on an emotional level that inspires people to action. Branding is not just what you look like visually, it is also a perception in people's minds about the who, what, why of your business gained through interaction with your product, service, or space at every point of contact. Done mindfully, you can guide this narrative.
Knowing your story and establishing a strong identity that is expressed consistently and cohesively across all customer touch points is the start to creating recognition and in turn, establishing trust and loyalty. Be reliable. Walk your talk. A brand does not exist without people. Make sure you are tailoring your communications to speak the language of your audience. Are you carving out the right experiences for attracting and building a tribe?
The most successful brands become a way of life.
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Process
As my client, you bring to the table a ton of ideas and dreams. I listen, dig through the noise, connect dots, and provide guidance that makes it easy for you to move forward. Together, we identify business problems, goals, audience, and align expectations. With a clear vision, the creative team researches and strategizes, developing solutions aimed at facilitating positive changes.
All ideation starts on paper.
Once a direction is approved, we create deliverables that are both thoughtful and beautiful; gathering your input at critical stages throughout. I work both intuitively and methodically. When ideas nag at me, I explore obsessively to determine its potential, in search of the best for my clients. I dig for the most unique aspects of each brand and elevate. Following launch of new programs. We observe results and gather feedback from clients and their customers. With this information, we are able to improve and refine for the future.
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Experience
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CREATIVE DIRECTOR / FOUNDER
Left of Sunset Independent Creative Studio Portland, Oregon -- Vertical Divider
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2005 - Present + Left of Sunset is a one woman-led, independent, brand strategy and design studio. + Maintain long-term client relationships; ranging from 3 to over 10 years. + Work includes brand refresh, logo and identity systems, advertising, weband marketing/sales print collateral design, placemaking graphics for built environments, signage and wayfinding programs. + Deliver creative solutions that meet or exceed Client expectations for projects with short or long-term timelines. + Source, recruit, hire, and manage vendors on behalf of Clients. + Build collaborative project teams based on the needs of the project. + Other Services: planning, budgeting, naming, tagline development, content guidance |
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BEER / CIDER / WINE / SPIRITS
Artisanal Imports Authentic Beverage Management Wild Badger Management - Aspall Cyder Cuvée des Jacobins Brasserie de Bastogne Dogwood Distilling McBeth Vineyards Novo Brazil Brewing Co. Spencer Creek Cellars Tripel Karmeliet Vertical Divider
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FOOD / BEVERAGE
Berggren Demonstration Farm Seven Virtues Coffee South Fork Catering WELLNESS / BEAUTY / STYLE Living Proof Hair Washizu Body Wellness LIVING Helen & Hazel Home Couture Tufenkian Artisan Carpets Vertical Divider
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BUILDING / CONSTRUCTION deChase Miksis Development ICE Co. Electric Lone Wolf Investments SIGNAGE / WAYFINDING The Janey Apartments (now Oakwood) Parking Structure (consultant) City District Branding (consultant) Washougal Town Square, Office-Retail |
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SENIOR DESIGNER / DESIGN LEAD
Ambrosini Design Ltd. Creative Agency Portland, Oregon -- Washington State University, Salmon Run Industrial Park, dma Property, The Columbian Newspaper, Water Tower Place, Development Management Associates, The Vue Apartments, Residences at 900, Park City Center, McMinnville City Park Vertical Divider
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2010 - 2012
+ Branding for architectural environments and art direction of placemaking graphics, signage and wayfinding, included storytelling through visual theme and pattern development, identity design, and cohesive application to print collateral. Project-based. 2006 - 2008 + Concept to completion of various corporate / retail signage and wayfinding design projects, including planning, programming, construction documentation and production. + Responsible for art direction and creating identity and print collateral projects. Gained knowledge of various design materials and fabrication processes. Sourced, recruited and managed both local and out-of-state contractors to insure quality and timely project completion. Full-Time. |
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GRAPHIC DESIGNER
Columbia Distributing Beverage Distributor Eugene-Springfield Branch -- Deschutes, Full Sail, Bridgeport, New Belgium, Ste. Michelle Wine Estates, King Estate Winery, Miller Coors, Corona, Pacifico Vertical Divider
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2008 - 2010
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DESIGNER
Sucha Design Creative Agency Portland, Oregon -- Northwest Children's Theater and School, Visionpoint Training Solutions, WestCoast Papers/WCP Solutions, Portland Children's Museum Vertical Divider
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2004 - 2006
+ Art direction, design and production for various print and web projects, including monthly newsletters, brochures, catalogs, educational guides, weekly advertising and logos. + Successfully managed the visual communications for a few key Clients both corporate and non-profit, working closely with Creative Director. + Participated in team collaboration and brainstorming sessions, critique and feedback of work in progress. Contract. |
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ADVERTISING ASSISTANT
Oregon Daily Emerald News Publication Eugene, Oregon -- Vertical Divider
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1998-2002
+ Responsible for layout of ad pages for daily newspaper and supplements; working closely with Ad Director, Editors, Account Executives and Production to meet publishing deadlines. + Established and maintained relationships with national accounts to coordinate ad schedules. + Design and copywriting of promotional flyers for special issues. + Organized media kits. Pulled daily tearsheets for advertisers and maintained filing for end-of-month billing. Part-Time. |
Education
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Pacific Northwest College of Art
BFA, Communication Design | 2005 |
University of Oregon
BS, Psychology and Fine Arts | 2002 |