ABOUT US

We are wildly curious and collaborative. We believe everyone
​has a story and answers within. When expressed clearly, brands transform and transcend time. We help people and companies build legacy by connecting deeply with their community. Radiant.
HELLO, HELLO!

I am Van Cooley, Founder and Director of Left of Sunset,
an independent creative services studio located in Portland Oregon. For nearly 15 years, I have empowered people and companies to identify and embrace their odd / weird / different and set brand + identity foundations that allow them to rise by being authentic x10.

For as long as I can remember, food has been at the center of my life. My mom is a phenomenal cook and I grew up eating Vietnamese food almost every day. This made me an adventurous eater and encouraged curiosity about everything. I love to taste new flavors and experiment in the kitchen. Some of the most memorable, cherished experiences in my life, happen over shared meals and conversations with my favorite people. Flavor, texture, color, and place combine to delight, creating nostalgia.

Cultural Heritage and Recipes honed and passed down from generation to generation. Hand-crafted objects meant to last. Special events re-lived, long after they have ended. Inspired spaces that encourage people to return, even before they have left. These human narratives are at the heart of craft brands. Brands that become essential for a life lived well.

Working with clients long-term, we establish a visibility map that aligns vision, purpose, and values into a focused narrative. This sets the foundation (your true north) for designing an integrated visual and tangible experience consistently across all areas where people interact with brand.

Meet us at Sunset and see how you can be radiant.
CAPABILITIES
Brand Strategy
Brand Building
Defining Why (Purpose)
Naming, Tagline
Logo, Identity Design
Packaging
​Branded Environments
​Signage & Wayfinding
Placemaking Graphics
Point-of-Sale
Event Graphics
SERVICING
Food & Beverage
Beer, Wine, Spirits, Coffee
​Hospitality
Wellness, Beauty, Style
Building, Construction
​Education

Learn More

PROCESS RECIPE

be present > embrace uncertainty > ask good questions
follow curiosity > discover wonderment > intentional action
measure > refine > try again
Partial Client List
BEER / CIDER / WINE / SPIRITS
Artisanal Imports
Authentic Beverage Management
Wild Badger Management
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Aspall Cyder
Cuvée des Jacobins
Brasserie de Bastogne
Dogwood Distilling
McBeth Vineyards
Novo Brazil Brewing Co. (consultant)
Spencer Creek Cellars
Tripel Karmeliet
WA Winery Startup (consultant)
Vertical Divider
FOOD / BEVERAGE
Berggren Demonstration Farm (consultant)
Equiano Coffee Co. (consultant)
​Kitchen & Main (media platform)
Seven Virtues Coffee
South Fork Catering

WELLNESS / HEALTH / BEAUTY
Living Proof Hair
Washizu Body Wellness
Black Opal Acupuncture

LIVING
Helen & Hazel Home Couture
Tufenkian Artisan Carpets
Vertical Divider
BUILDING / CONSTRUCTION
deChase Miksis Development
Industrial Commercial Electric Co.
Lone Wolf Investments

SIGNAGE / WAYFINDING
PLACEMAKING / BRANDED ENVIRONMENTS
The Janey Apartments (now Oakwood)
Parking Structure (consultant)
City District Branding (consultant)
Washougal Town Square, Office-Retail