ABOUT US

We are wildly curious and collaborative. We believe everyone
​has a story and answers within. When expressed clearly, brands transform and transcend time. We help people and companies build legacy by connecting deeply with their community. Radiant.
HELLO, HELLO!

I am Van Cooley, Founder and Director of Left of Sunset, an independent creative services studio located in Portland Oregon. For over 15 years, I have empowered people and companies to identify and embrace their odd / weird / different and set brand + identity foundations that allow them to rise by being authentic x10.

Working with clients long-term, we establish a visibility strategy that aligns vision, purpose, and values into a focused narrative. This sets the foundation (your true north) for designing an integrated visual and tangible experience consistently across all areas where people interact with brand.

Meet us at Sunset and see how you can be radiant.
SERVICING
Culture Change Makers
The Unconventional
Social Good
Wellness, Beauty, Style
Food & Beverage
​Hospitality
​Education

Learn More
CAPABILITIES
Brand Foundation Strategy
  • Defining Brand Story, Purpose, Vision, Mission, and Values
Naming, Tagline
Creative Consulting:
  • Logo, Identity Systems
  • ​Branded Environments
  • ​Signage & Wayfinding
  • Placemaking Graphics
  • Event Graphics
  • Resource to Creative Network
Identity Coaching
  • Personal with Professional Vision Alignment
  • Individual Creative Entrepreneurs and Agency Teams
Community Facilitation
  • ​Connection, Team Alignment, Culture Change​

PROCESS RECIPE

be present > embrace uncertainty > ask good questions
follow curiosity > discover wonderment > intentional action
measure > refine > try again
Partial Client List
AGENCIES
Amplified by Design (consultant)
ThinkShout (consultant)
WELLNESS / HEALTH / BEAUTY
Black Opal Acupuncture
​Living Proof Hair
Washizu Body Wellness
LIVING / HOSPITALITY
Helen & Hazel Home Couture
Tufenkian Artisan Carpets
Vertical Divider
FOOD / BEVERAGE
Artisanal Imports
Berggren Demonstration Farm (consultant)
Equiano Coffee Co. (consultant)
​Kitchen & Main (media platform)
Seven Virtues Coffee
South Fork Catering
Wild Badger Management
Vertical Divider
BUILDING / CONSTRUCTION
deChase Miksis Development
Industrial Commercial Electric Co.
Lone Wolf Investments

SIGNAGE & WAYFINDING / PLACEMAKING / BRANDED ENVIRONMENTS
Patricia Reser Center for the Arts
The Janey Apartments (now Oakwood)
Parking Structure (consultant)
City District Branding (consultant)
Washougal Town Square, Office-Retail