who are we?
over 15 years seasoned
HELLO, HELLO!
I am Van Cooley, Founder and Director of Left of Sunset, an independent creative services studio located in Portland Oregon. For nearly 15 years, I have empowered people and companies to identify and embrace their odd / weird / different and set brand + identity foundations that allow them to rise by being authentic x10. For as long as I can remember, food has been at the center of my life. My mom is a phenomenal cook and I grew up eating Vietnamese food almost every day. This made me an adventurous eater and encouraged curiosity about everything. I love to taste new flavors and experiment in the kitchen. Some of the most memorable, cherished experiences in my life, happen over shared meals and conversations with my favorite people. Flavor, texture, color, and place combine to delight, creating nostalgia. Cultural Heritage and Recipes honed and passed down from generation to generation. Hand-crafted objects meant to last. Special events re-lived, long after they have ended. Inspired spaces that encourage people to return, even before they have left. These human narratives are at the heart of craft brands. Brands that become essential for a life lived well. Working with clients long-term, we establish a visibility map that aligns vision, purpose, and values into a focused narrative. This sets the foundation (your true north) for designing an integrated visual and tangible experience consistently across all areas where people interact with brand. Meet us at Sunset and see how you can be radiant. |
CAPABILITIES
Brand Strategy Brand Building Defining Why (Purpose) Naming, Tagline Logo, Identity Design Packaging Branded Environments Signage & Wayfinding Placemaking Graphics Point-of-Sale Event Graphics SERVICING
Food & Beverage Beer, Wine, Spirits, Coffee Hospitality Wellness, Beauty, Style Building, Construction Education Learn More |
BEER / CIDER / WINE / SPIRITS
Artisanal Imports Authentic Beverage Management Wild Badger Management - Aspall Cyder Cuvée des Jacobins Brasserie de Bastogne Dogwood Distilling McBeth Vineyards Novo Brazil Brewing Co. (consultant) Spencer Creek Cellars Tripel Karmeliet WA Winery Startup (consultant) Vertical Divider
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FOOD / BEVERAGE
Berggren Demonstration Farm (consultant) Equiano Coffee Co. (consultant) Kitchen & Main (media platform) Seven Virtues Coffee South Fork Catering WELLNESS / HEALTH / BEAUTY Living Proof Hair Washizu Body Wellness Black Opal Acupuncture LIVING Helen & Hazel Home Couture Tufenkian Artisan Carpets Vertical Divider
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BUILDING / CONSTRUCTION deChase Miksis Development Industrial Commercial Electric Co. Lone Wolf Investments SIGNAGE / WAYFINDING PLACEMAKING / BRANDED ENVIRONMENTS The Janey Apartments (now Oakwood) Parking Structure (consultant) City District Branding (consultant) Washougal Town Square, Office-Retail |