Ways to Work With Me
AUTHENTIC EXPRESSION AND GROWTH IN TIMES OF TRANSITIONS
IDENTITY COACHING
Discover, define, and heal identity for individuals, solopreneurs, and agency teams seeking true transformation in times of change. Receive tailored coaching for your specific needs. 
GROUP COACHING
Sunset Collective is a community for those who work best alongside others. We explore identity healing together in small groups through pause, intuitive play, and deep connection.
STYLE COACHING
Match your outsides with your insides. Develop your personal uniform. Express and communicate identity through aligned style. Closet Edits and consultations available.
BRAND COACHING
Consultations for established companies of at least 3 years in business to get support for Rebranding or to Develop Foundational Strategies for creating Brand Identity Legacy.
I WILL 
  • ​Meet you where you are at
  • ​Ask hard reflective questions
  • Make space for you to process
  • Guide you to discovering what lies within your imagination
  • Gently nudge when needed
  • Keep you accountable
  • Encourage transformation through intentional action
  • Be the calm to your storm​
ABOUT VAN COOLEY
I have been an entrepreneur for nearly 20 years (workin with food / bev, hospitality, education, and wellness industries), but didn’t quite fit into leadership and running my business in a healthy way until a dozen years in. The first several years were spent working in my business and moving along organically through referrals, while also raising two kids and taking care of my family. It was not sustainable or stable and it caused a decline in my health. I was burnt toast, feeling stuck, and overwhelmed with indecision. I hit mental rock bottom.

At a crossroads, I had a decision to make. Close shop and return to agency work or pivot in a new direction. It took a few years to get out of the fog, but I chose to look at my business with a new lens with the help of mentors and peer communities. I moved away from a one stop graphic design shop and focused on the parts where I was most impactful: foundational brand and identity strategy, building and nurturing relationships, guiding visualization and distilling stories that are at the heart and essence of the people who make a brand shine, creating sustainable pathways for life.

Currently, my work is in the form of Coaching and Facilitating Identity Healing for Individuals and Groups / Communities. I hold space for people and communities to develop strategies and paths for being whole, thriving, and visible. At the foundation of everything I have done is authentic Expression. I love creatives, designers, and artists. I also work primarily with people who have felt historically marginalized and seeking to heal identity.

The most common feedback that I get is that people feel less overwhelmed, seen and heard, and inspired around me. I'm known as a People Whisperer.

UNFOLDING PURPOSE THROUGH BRAVE ACTION
What I’m learning is that with every brave intentional action taken, the path before you unfolds. When you stay wildly curious and present, beautiful opportunities emerge. You move intentionally towards your greater purpose and stand firmly, guided by your inner knowing. As a coach, my approach is to be a guide supporting you in the areas that you specifically want to change. Helping you build awareness of Self and providing tools that help you sort through your big, beautiful brain in order to Show Up for the life you are meant to Live.

EXTRA FUN FACTS
I’m based in sometimes sunny, mostly rainy Portland, Oregon and partner with clients globally. As creative outlets I enjoy hip hop dance, food & travel photography, and collage art. I drink my coffee black. Love to cook. Mincing garlic is therapy. Yup. Food is life and meant to be savored. Slow. Best when meals are shared with others.

I’ve always been empathic and highly sensitive to the energy of people and places. I have a strong daily meditation and writing practice; learning how to find peace in stillness. Raising two kids who remind me daily how to be present and play.

Warmly,
Van
Chasing Light
STAY CONNECTED
Check out Identity Healing Content on instagram:

​Art and Wise Words for your Soul @coachedbyvan

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    Get information direct to your inbox when new offerings are available. I will send the occasional newsletter with bonus content that includes personal stories, lessons, and business updates. Not in the Portland area? I will announce locations when I travel. If I'll be in your city, this will be the perfect time to schedule in-person style and closet edit sessions. Or keep an eye out for Group Pop-Up / Virtual Style Workshops to explore Personal Identity. I promise not to spam your mailbox. Unsubscribe anytime.