DESIGNING DELICIOUS.
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I chase the magical glow of day's last breath.
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HELLO, HELLO!
I am Van Cooley, Founder and Director of Left of Sunset, an independent creative services studio located in Portland Oregon. For nearly 15 years, I have empowered people and companies to identify and embrace their odd / weird / different and set brand + identity foundations that allow them to rise by being authentic x10. Radiant. For as long as I can remember, food has been at the center of my life. I love to taste new flavors and experiment in the kitchen. Some of the most memorable, cherished experiences in my life, happen over shared meals and conversations with my favorite people. Flavor, texture, color, and place combine to delight, creating nostalgia. Recipes honed and passed down from generation to generation. Hand-crafted objects meant to last. Special events re-lived, long after they have ended. Inspired spaces that encourage people to return, even before they have left. These human narratives are at the heart of craft brands. Brands that become essential for a life lived well. Working with clients long-term, we establish a visibility map that aligns vision, purpose, and values into a focused narrative. This sets the foundation for designing an integrated visual and tangible experience consistently across all areas where people interact with brand. Meet me at sunset and see how you can elevate. |
CAPABILITIES
Brand Strategy Naming, Tagline Logo, Identity Design Packaging Branded Environments Signage & Wayfinding Placemaking Graphics Point-of-Sale Event Graphics SERVICING
Food & Beverage Beer, Wine, Spirits, Coffee Hospitality Wellness, Beauty, Style Building, Construction Education Learn More |
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BRANDING / IDENTITY Artisanal Imports is not a brand collector, they are a brand builder. Partnering with distinct world-class, multi-generational beverage producers from Europe and beyond, overseeing efficient distribution, and sharing stories with American consumers about award-winning beer and spirits that are honestly made and very drinkable. A logo identity redesign led to over 10 years as a brand ambassador for Artisanal Imports. Left of Sunset provides comprehensive creative direction, consulting, and design of all visual communications. See More |
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PLACEMAKING + ENVIRONMENTS A signage and wayfinding program for a 48,000sf mixed retail-office building in Washougal, Washington. We developed a visual narrative theme around "legacy". Washougal is a Cascade Chinook term that roughly means "rushing waters" and throughout the work we applied the properties of water to allow the story of Washougal to unfold. See More |
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BRANDING / IDENTITY Washizu Body Wellness is an emerging acupuncture practice located in Eugene, Oregon. They approach holistic care from skin, mind, to whole body with a unique blend of Japanese culture. Left of Sunset worked directly with the business owner to craft a brand narrative and identity strategies, carrying out design implementation across all print collateral and marketing website. We guided the process for the client to hone in on her authentic voice, as well as, integrate heritage into the brand experience across all touch points. See More |
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IDENTITY / PACKAGING A special collaboration between U.S. importer, Artisanal Imports and award-winning Belgian brewery, Omer Vander Ghinste, Cuvée des Jacobins Rouge was originally released on draft only. Left of Sunset created an identity for the limited release of Rouge on draft. It was immediately sold out and captured the attention of beer connoisseurs everywhere. Following an incredible U.S. debut, the brewery began bottling production, which we designed the label and packaging. See More |
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CHASING LIGHT For more food/bev, style, art, daily musings, check out my latest photography and notes. @vancooley | #vancfoodbev |
