creative INGREDIENTs FOR CRAFT BRANDS to set and rise |
A sunset is...
Infinite and dynamic. No two alike. A magical glow. Fresh. Undeniable. Consistently good. I chase this light. |
HELLO, HELLO!
I am Van Cooley, Founder and Director of Left of Sunset, an independent creative services studio located in Portland Oregon. For over a dozen years, I have empowered craft businesses to rise. Lifestyle brands, primarily food and beverage, are my jam. For as long as I can remember, food has been at the center of my life. I love to taste new flavors and experiment in the kitchen. Some of the most memorable, cherished experiences in my life, happen over shared meals and conversations with my favorite people. Flavor, texture, color, and place combine to delight, creating nostalgia. Recipes honed and passed down from generation to generation. Hand-crafted objects meant to last. Special events re-lived, long after they have ended. Inspired spaces that encourage people to return, even before they have left. These human narratives are at the heart of craft brands. Brands that become essential for a life lived well. Working with clients long-term, we establish a visibility map that aligns vision, purpose, and values into a focused narrative. This sets the foundation for designing an integrated visual and tangible experience consistently across all areas where people interact with brand. Meet me at sunset and see how we can elevate. |
CAPABILITIES
Brand Strategy Naming, Tagline Logo, Identity Design Packaging Branded Environments Signage & Wayfinding Placemaking Graphics Point-of-Sale Event Graphics Digital Presence SERVICING
Food & Beverage Beer, Wine, Spirits, Coffee Wellness, Beauty, Style Building, Construction Education Learn More |
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BRANDING / IDENTITY Washizu Body Wellness is an emerging acupuncture practice located in Eugene, Oregon. They approach holistic care from skin, mind, to whole body with a unique blend of Japanese culture. Left of Sunset worked directly with the business owner to craft a brand narrative and identity strategies, carrying out design implementation across all print collateral and marketing website. We guided the process for the client to hone in on her authentic voice, as well as, integrate heritage into the brand experience across all touch points. See More |
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BRANDING / IDENTITY Artisanal Imports is not a brand collector, they are a brand builder. Partnering with distinct world-class, multi-generational beverage producers from Europe and beyond, overseeing efficient distribution, and sharing stories with American consumers about award-winning beer and spirits that are honestly made and very drinkable. A logo identity redesign led to over 10 years as a brand ambassador for Artisanal Imports. Left of Sunset provides comprehensive creative direction, consulting, and design of all visual communications. See More |
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IDENTITY / PACKAGING A special collaboration between U.S. importer, Artisanal Imports and award-winning Belgian brewery, Omer Vander Ghinste, Cuvée des Jacobins Rouge was originally released on draft only. Left of Sunset created an identity for the limited release of Rouge on draft. It was immediately sold out and captured the attention of beer connoisseurs everywhere. Following an incredible U.S. debut, the brewery began bottling production, which we designed the label and packaging. See More |
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BRANDING / IDENTITY Wild Badger Management provides business services to local craft beverage/food producers looking to expand, focusing on the offering of services in three core areas: Business Management, Sales & Marketing, and Administration. Left of Sunset was commissioned to create a brand narrative and identity system for this vibrant, energetic company based out of Austin, Texas. We happily rolled up our sleeves and dug in to create a logo identity system that allows the client to be visible and emerge. See More |
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CHASING LIGHT For more food/bev, style, art, daily musings, check out my latest photography and notes. @vancooley | #vancfoodbev |
