Have you ever met a sunset that was not beautiful? Never! Sunsets are inspiring and vibrant. They are bold and hard to miss. No two, alike.
I am Van Cooley, Founder and Director of Left of Sunset, an independent creative services studio. For over 12 years, I have crafted visual brand and identity design for food/bev and lifestyle products, services, events, and spaces. Searching for the unique ingredient that makes a client story visible is my jam.
Food has been at the center of my life for as long as I can remember. I love experimenting with dishes that become embedded in the memories of many friends and family, for better or worse (honestly, not everything works). The best stories are shared when people connect over meals. These human narratives compel me to work primarily with food/bev and lifestyle. Brands that become integrated into the fabric of life.
I believe in doing things with purpose and creating foundational systems that encourage consistent, forward movement. You have ideas? Together, we can set your brand.
Logo, Identity Design
Signage & Wayfinding
Beer, Wine, Spirits
Food & Beverage
Wellness, Beauty, Style
BRANDING / IDENTITY
Artisanal Imports is not a brand collector, they are a brand builder. Partnering with distinct world-class, multi-generational beverage producers from Europe and beyond, overseeing efficient distribution, and sharing stories with American consumers about award-winning beer and spirits that are honestly made and very drinkable.
A logo identity redesign led to over 10 years as a brand ambassador for Artisanal Imports. Left of Sunset provides comprehensive creative direction, consulting, and design of all visual communications.
IDENTITY / PACKAGING
A special collaboration between U.S. importer, Artisanal Imports and award-winning Belgian brewery, Omer Vander Ghinste, Cuvée des Jacobins Rouge was originally released on draft only.
Left of Sunset created an identity for the limited release of Rouge on draft. It was immediately sold out and captured the attention of beer connoisseurs everywhere. Following an incredible U.S. debut, the brewery began bottling production, which we designed the label and packaging.
BRANDING / IDENTITY
Wild Badger Management provides business services to local craft beverage/food producers looking to expand, focusing on the offering of services in three core areas: Business Management, Sales & Marketing, and Administration.
Left of Sunset was commissioned to create a brand narrative and identity system for this vibrant, energetic company based out of Austin, Texas. We happily rolled up our sleeves and dug in to create a logo identity system that allows the client to be visible and emerge.