SUNSET - BRAND IDENTITY DESIGN COACH - PORTLAND, OR USA

  • BRANDING
  • COACHING
  • WORK
  • SUNSET NOTES
  • Say Hello
  • BRANDING
  • COACHING
  • WORK
  • SUNSET NOTES
  • Say Hello
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McBeth Vineyards

Farm House Pinot Noir
McBeth Vineyards is a small family owned and operated producer of estate grown Pinot Noir, located just outside of Eugene, Oregon in the Willamette Valley. I work directly with the owners to create a comprehensive communications system that is timeless. 

A view from the owners' kitchen window, the simple line art, scratchboard style, evokes a hand-done quality that is charming and low-key. McBeth Vineyards Farm House Pinot Noir is unpretentious and easy drinking.​
ESSENTIALS
​Branding + Identity
Wine Label + Packaging
Stationery Suite

Art Direction
Illustration
Photography, Image Library
Point-of-Sale
Print Production Management
Website Bones
Beer Bottle 4 Pack Design
CONCEPT
The identity system is inspired by the topography of the property and a view from the vineyard owners' kitchen window. Keeping the wine label black and white yields a high contrast look that helps to differentiate the bottles when shelved amongst other Oregon Pinots. One color printing also allows the client to produce labels cost-effectively.


Spencer Creek Cellars
​Secondary Label Design + Art


PROCESS
​Cut paper collage artwork was originally created for McBeth's secondary label called Spencer Creek Cellars, which was sold while their vines matured. To maintain brand equity established from sales
​of Spencer Creek, the art served as the inspiration for the black and white scratchboard style illustration. 
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RESULTS

McBeth was able to build on the familiarity of the previous art, but by streamlining the illustration, we are able to establish a premium look that aligns with an higher price point for their 100% Estate Grown Pinot Noir.
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Left of Sunset created a bare bones, one page starter website, including brand photography for McBeth Vineyards to manage in-house.
ESTB. 2005 // BRAND + IDENTITY DESIGN
Portland, Oregon
© 2020 Left of Sunset, Unless Noted